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Why We Love Gary Vee

If you haven't heard of Gary Vee (born Gary Vaynerchuck), you must not be on social media platforms much.  This guy is a straight shooter and catch this....none of his videos or content is him trying to sell you anything!  No courses.  No books.  No conferences.  None...

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Your Business Will Die Without Digital Marketing

Your business will die without digital marketing.  This is not a threat, it's a promise.  With the increased busyness of everyone and the exponential growth and use of the internet, you absolutely must do digital marketing for your business or you will not make it....

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Small Business Marketing

Are you falling short doing your small business marketing?  We know, it's tough.  There's 24 hours in a day.  It seems that there's 100 social media platforms to post on and a new one announced every day.  There's email marketing.  There's Google adwords.  There's...

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This Post Will Change EVERYTHING for Your Small Business

Dear Small Business Owner, If you're reading this, it's evident you are looking for solutions to grow your business.  If you have a brick and mortar business, defined as a business that is located in a building and relies on customers physically coming into the store...

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It’s Not Scalable? What Do You Mean?

This article was written by Monique Mills, Principal of TPM Focus Let's talk about scalability. As a startup and small business consultant I hear a lot of great business ideas. A lot. I also hear a lot of great business ideas that will be more work than it's worth...

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How to Get Your Customer’s Attention

The internet streets are busy.  It's hard to get anyone's attention unless you really have something they want or are specifically searching for.  Just imagine Times Square in New York City times a million---that's the internet.  That's why it's so easy for us to just...

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If You Hate Writing Blogs, Do This

It's no secret that the amount of content you create and put into the world (marketplace) displaying your expertise and how your business can serve the target customer is directly related to the amount of revenue you will generate.  So, if you've already experienced...

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Email Marketing IS Necessary

Email marketing IS necessary in building your business.  Are you sometimes personally annoyed by all of the emails you receive each day?  Let's keep that point in mind as you consider your email marketing strategy for your business moving forward.  I would also like...

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Email Marketing in Sales

For most businesses, regardless of industry, some type of email marketing is necessary to sustain your sales.  Fact:  You will send a lot of emails that will go unanswered.  A lot!  Statistics show that maybe 1-5% of your emails will actually get a response when you...

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Practice Getting Customers

Interviewing potential customers is a major component of building a startup from an idea. Startups are all about finding customers, not building and pushing something you’ve dreamed up. It’s important that you are providing a solution to someone’s problem–a problem...

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No One Wants to Steal Your Business Idea

Seriously, no one. It might be a great business idea. It could be an idea that’s going to make someone a LOT of money. It may be an idea that seems simple enough to implement, that you think someone else can easily do it. But in reality, the idea could be great, but...

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Why Hire Consultants?

Top 7 Reasons Why Entrepreneurs Hire Consultants Consultants: Provide objectivity Can act as a change catalyst Can identify problems as an outsider looking in Have the right expertise when you need it Can be hired to create new businesses Can be hired to influence...

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Are Business Plans Out of Style?

What is a Business Plan? Business plans can be defined as: a document, usually 10-20 pages long, that describes the opportunity, product, context, strategy, team, required resources, financial forecasts and expected returns of a business venture. Are Business Plans...

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Business Planning for Tech Startups

In today’s startup frenzy, although business planning is most important, we understand the pressures many entrepreneurs are under to move fast and show what they’ve accomplished to attract investors and talent.  We know from first-hand experience many of the pitfalls...

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It’s Not Possible for EVERYONE To Be Your Customer

When many new entrepreneurs are first getting started with a fresh idea for a new business, they are commonly asked who would be their customer. They usually answer, “Everybody could use this!” The truth is that when experienced entrepreneurs, and particularly...

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The Most Common Entrepreneur Question

THE QUESTION If you’re a relatively new entrepreneur OR just founded a new company from an idea, you’ve probably asked this question too:  “Where do I find customers?” WHY MOST PEOPLE ARE ASKING THIS QUESTION When you first have the idea for a business, you think you...

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When to Act on Your Business Idea

Everything is just so uncertain when you first start a business or even when you have an idea that you think you want to execute on. Yes, the thought of it gets you excited and nervous all at the same time. It’s completely normal and EVERYONE (regardless of how...

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What’s Your Value Proposition?

Definition Value Proposition:  The definition of your company to your customer. The stated value proposition for your company should be one, very descriptive sentence that communicates who your customer is and the value you provide them. Here’s an example of one for...

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Support –> Success, In That Order!

Most entrepreneurs start out as solopreneurs–by themselves.  But at some point you realize that the isolation will only get you so far.  There are a finite number of ways you can think about something and guess what?–No one knows it all.  No one.   When it gets really...

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Chasing the Carrot–Funding

Who Got Funded? This question is so popular these days so much that there are entire websites and platforms that will give you the details about who got funded by who, how much, when, other companies they’ve funded and so on.  Who would’ve thought that would be a...

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Startup Pitch Competitions

It seems there’s a new startup pitch competition announced every month in cities all around the U.S.  Many pitch competitions are located in the “hot” cities with thriving startup communities while others are held by smaller cities that are trying to position...

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Walking Blindfolded?

Are you walking blindfolded into the startup world?  Once a business idea comes, many people take off with it.  The excitement and potential success of it consumes them and additional ideas start to flow.  Maybe a friend, classmate, or family member joins forces with...

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Tough Decisions – Hiring and Firing

Seeking the right people for your business is an ongoing challenge for any business, no matter the size.  But when you’re just starting out and especially if you’re a small business, you have to be nimble and quick.  If you realize someone is just not working out, you...

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Mind Your Business

Everyone is looking for the one who got it right, with hopes of duplicating the formula.  NEWS FLASH:  There is no such thing. “One can learn from a successful business model, but copying it verbatim almost never yields a similar result.” You cannot copy and paste...

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Components of The Business Model

First Things First The business model of your company represents the value you’re delivering (or planning to deliver if you haven’t started your business yet) to customers and how you will make money (profits) from providing your service or product. When people first...

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The Low Down on “Free”

There seems to be some misunderstanding in today’s world and quite honestly, it’s not getting any better. We’re in the world of “finding free”, particularly when it’s a service-based business. Have you ever scheduled one of those “Free 15-minute consultations”? Even...

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Top 2 Reasons Startups Fail

We prefer not to use the term “fail” as we don’t believe there is failure in startups, only testing. You only fail when you give up. When you have the courage to step out on faith and start a business of your own instead of just talking about it, you’re certainly not...

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Most Important Skill for Entrepreneurs

The most important skill any entrepreneur should have is the ability to sell.  This is directly related to being able to communicate effectively. [bctt tweet="If you can’t sell yourself, your product, or your service you’re out of business b4 you even get started.  "...

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Exits in #Startuplife

3 Pots of Gold in #StartupLife Think of the rainbow as your startup journey and the pot of gold as your financial goal at the end, your exit.   In layman’s terms, there are 3 categories of exits one can typically expect if their startup is successful:     1) New car...

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WordPress! WordPress! What’s so great about WordPress?

Here’s what….If you’ve recently decided to start a business, we’re pretty sure they first thing you thought about spending money on is…a website!  Are we right?   And if you spoke to a web designer, we bet (with a 99.99999% chance) that they suggested a WordPress site...

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The one thing successful entrepreneurs possess…

Being an entrepreneur and being a leader is not mutually exclusive.  In fact, successful entrepreneurs possess a well-developed ability to influence without formal power.  What does that mean?  Well, it means they have the ability to influence people from other than a...

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Need Help? Partner Up!

Are you an entrepreneur?  If you are like most entrepreneurs, you have great aspirations for your business, but you realize it’s impossible to accomplish it all alone.   Typically, the next thoughts include: “Who can I get to build this business with me?” “Who do I...

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Just Say “No” to the…

1 millionth startup pitch competition Random coffee meeting request to “pick your brain” 100th entrepreneur networking event of the month… …and get back to work on your startup! This may seem like harsh words, but there will always be demands on your time once you...

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Let’s Grab Some Coffee So I Can Pick Your Brain

Maybe it stops at “Let’s grab some coffee?” and the ending is not included, but you soon find out the part about “…to pick your brain” once you get to Starbucks. How many times have you heard that? Don’t be embarrassed. It happens to the best of the them… — Source:...

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