Your Marketing
Should Be Doing More For You.
It's Not.
That's why we need to talk.
That's why you're here.
You should have something to show for all of the work and money you put or plan to put into your marketing, right?
We help clients achieve financial results from their marketing efforts.
We define what you should do, stop doing, do more of, and consider doing in the future to grow your revenues through marketing.
Marketing Strategy
This includes analyzing awareness, branding, positioning, customer personas, value proposition, messaging, positioning, mapping the buyer's journey, developing sales and marketing funnels, audience profiles, and building a roadmap with metrics. How we're different is that we assure your marketing strategies and tactics align with your revenue goals. Our belief is: Marketing that doesn't convert to revenues is just entertainment.
Customer Discovery and Market Research
Market research and customer discovery are different things. We talk to both potential and current customers. Period. There is no better way to approach marketing strategy effectively and efficiently. How we're different is that we understand when it's appropriate to do market research and when it's appropriate for customer discovery (most competitors don't and use the terms interchangeably). Also, we have deep expertise in conducting unbiased customer discovery for new product launches. Deep customer understanding and empathy is essential to effective marketing.
Lead Generation Strategy
This includes generating new leads, increasing sales, re-engagement, and conversion optimization in digital marketing. How we're different is that we offer lead gen strategies based upon your prospect's buying intent---not the spray and pray method that you see many companies use.
Tech startup incubator in Georgia.
Demand generation and lead generation strategies and execution for launch of retail technology program and sustainability and greentech industry vertical.
Software company.
Go-to-market, demand generation, and lead generation strategies and execution services for product relaunch.
A private research university in Tennessee.
Branding, demand generation, lead generation strategies for launch of Women Of Color In Stem Entrepreneurship (W.I.S.E. Ones) research campaign.
Software company.
Go-to-market, demand generation, and lead generation strategies for new innovative product launch.
Unveil Hidden Opportunities With Clarity And Focus
While our arsenal includes cutting-edge social media and SEM tools, it's essential to acknowledge that the most valuable and genuine insights often stem from meaningful human interactions.
Engaging with people directly remains the cornerstone of acquiring authentic business intelligence.
At TPM Focus Marketing, we engage with all stakeholders whose insights and perspectives are crucial to achieving your objectives.
This encompasses not just members of your organization, but also YOUR EXISTING AND PROSPECTIVE CLIENTELE.
We recognize that businesses develop products and services to cater to the needs of others, and this can only be done effectively by actively communicating with them and asking the appropriate questions to gain insight.
TPM Focus Marketing
is the marketing-focused division of TPM Focus, LLC, the leading trusted source of revenue-focused strategy and execution services to startups and SMB’s launching new innovations or in new markets.
