Smart Start
Strategy
Smart Start
Strategy
Strategy
Don’t waste time or money chasing ideas that might not work.
This is where we map out your business model, identify what needs to be tested, and help you create a plan to gather real market feedback.
It’s all about taking smart, calculated steps to ensure you’re delivering what your customers truly want—without the guesswork.
Build with clarity, test with purpose, and launch with confidence.
This is where we map out your business model, identify what needs to be tested, and help you create a plan to gather real market feedback.
It’s all about taking smart, calculated steps to ensure you’re delivering what your customers truly want—without the guesswork.
Build with clarity, test with purpose, and launch with confidence.
Your Vision.
Our Expertise.
Your Vision.
Our Expertise.
Our Expertise.
Smart Start Strategy
Business Model & Market Validation
Smart Start Strategy
Business Model & Market Validation
Business Model & Market Validation
Don’t jump in too deep too soon!
Whether you're launching a new idea, expanding into a new market, or introducing a new product, this is the critical starting point.
Start smart and de-risk your next move and test your strategy before investing significant time, money, and resources.
Don’t jump in too deep too soon!
Whether you're launching a new idea, expanding into a new market, or introducing a new product, this is the critical starting point.
Start smart and de-risk your next move and test your strategy before investing significant time, money, and resources.
Whether you're launching a new idea, expanding into a new market, or introducing a new product, this is the critical starting point.
Start smart and de-risk your next move and test your strategy before investing significant time, money, and resources.
IDEAL SERVICE FOR:
Business owners, entrepreneurs, and teams looking to validate new ideas, explore new markets, or launch new products. This service is perfect for those who want to test assumptions, refine strategies, and map out a sustainable business model before committing significant resources. s
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Validate
Validate
TEST BEFORE YOU INVEST.
Ensure your market entry strategy is built on a solid foundation. Validation involves identifying key assumptions, gathering real customer feedback, and running low-risk experiments to confirm market demand and alignment with your business goals.
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Explore
Explore
DISCOVER NEW OPPORTUNITIES
Dive deep into new markets or customer segments to uncover potential opportunities. Exploration includes analyzing market trends, assessing competitive landscapes, and mapping out the best strategies to position your business for success.
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Launch
Launch
TURN PLANS INTO ACTION
Achieve Revenue-Ready Results
Turn your plans into action with a clear focus on generating revenue and ensuring product-market fit. Launching means implementing strategies that drive sales, align with customer needs, and set you up for sustainable growth.
Turn your plans into action with a clear focus on generating revenue and ensuring product-market fit. Launching means implementing strategies that drive sales, align with customer needs, and set you up for sustainable growth.
What's Included:
Business Model Mapping
- Use the Business Model Canvas framework to visualize key components of your business, such as:
-Value Proposition
-Customer Segments
-Revenue Streams
-Cost Structure
- -Define and align your goals with your resources, market potential, and competitive positioning.
Market Assumption Identification
-Identify the most critical assumptions and hypotheses about your business, customers, and market.
-Prioritize assumptions that must be tested first to reduce risk.
Customer Discovery Plan
-Provide guidance on designing effective customer interviews, surveys, and feedback mechanisms to gather real insights.
-Develop a roadmap for engaging with your target audience and validating the fit between their needs and your value proposition.
Experiment Design
-Outline low-cost, high-impact experiments to test your business model and market assumptions.
Examples include landing page tests, MVP launches, or prototype demos.
Validation Roadmap
-Create a step-by-step plan for testing and refining your business model based on real feedback and results from your experiments.
Strategic Recommendations
-Provide next steps based on findings to either iterate, pivot, or move forward with confidence.
What's Included:
Business Model Mapping
- Use the Business Model Canvas framework to visualize key components of your business, such as:
-Value Proposition
-Customer Segments
-Revenue Streams
-Cost Structure
Business Model Mapping
- Use the Business Model Canvas framework to visualize key components of your business, such as:
-Value Proposition
-Customer Segments
-Revenue Streams
-Cost Structure
- -Define and align your goals with your resources, market potential, and competitive positioning.
Market Assumption Identification
-Identify the most critical assumptions and hypotheses about your business, customers, and market.
-Prioritize assumptions that must be tested first to reduce risk.
Customer Discovery Plan
-Provide guidance on designing effective customer interviews, surveys, and feedback mechanisms to gather real insights.
-Develop a roadmap for engaging with your target audience and validating the fit between their needs and your value proposition.
Experiment Design
-Outline low-cost, high-impact experiments to test your business model and market assumptions.
Examples include landing page tests, MVP launches, or prototype demos.
Validation Roadmap
-Create a step-by-step plan for testing and refining your business model based on real feedback and results from your experiments.
Strategic Recommendations
-Provide next steps based on findings to either iterate, pivot, or move forward with confidence.
What You’ll Gain:
-A clear, actionable business model tailored to your idea or innovation.
-A prioritized set of experiments to test market viability.
-Confidence in moving forward with real data and insights.
What You’ll Gain:
-A clear, actionable business model tailored to your idea or innovation.
-A prioritized set of experiments to test market viability.
-Confidence in moving forward with real data and insights.
-A clear, actionable business model tailored to your idea or innovation.
-A prioritized set of experiments to test market viability.
-Confidence in moving forward with real data and insights.
A common question from clients just like you: "How long will this take?"
Our answer: The duration for this service depends on your project needs. It will take a minimum of 3-4 weeks.
Another common question: "How much does this cost?"
Our answer: Prices start at $4500
Our answer: The duration for this service depends on your project needs. It will take a minimum of 3-4 weeks.
Another common question: "How much does this cost?"
Our answer: Prices start at $4500
What Other Clients Had to Say
What Other Clients Had to Say
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Monique really helped us in our startup adventure with so many “real world” information. She did not only advise us about the immediate next steps we should take, but also about future actions and considerations we should have about our business plan.
Clément Lamberton
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Monique is incredible. She has a million ideas for how to best market and run your company, and all of them are fantastic! The only thing you need when you’re working with her is as much of her time as you can get.
Arjun Devarajan
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Monique helped me significantly in my startup journey. Throughout the course of our sessions, she not only helped me understand the life cycle of startup from a big picture perspective, but also advised me in details about the specific actions to take.
Kai Li
I'm here to find the right solution for your business goals.
I'm here to find the right solution for your business goals.
Let's chat about your needs and goals for your business.
About TPM Focus
The trusted source for value creation, growth, and innovation strategy for startups and small to medium-sized businesses (SMBs).