The B2B Buying Journey

The B2B, or business to business, buying journey has an unwritten set of rules that should be acknowledged and considered when selling your products and services.  Many of our clients voice frustrations with the selling process in this space.  However, we redirect...

Cold Calling is for Suckers

Cold Calling is not dead, but… You need more. You need more than the yellow pages and a phone. It’s 2018 and with caller ID and the ability to stop and block calls with the simple flick of a thumb, it’s harder now, more than ever, to reach people on...

The Low Down on “Free”

There seems to be some misunderstanding in today’s world and quite honestly, it’s not getting any better. We’re in the world of “finding free”, particularly when it’s a service-based business. Have you ever scheduled one of those “Free 15-minute consultations”?Even in...

Top 2 Reasons Startups Fail

We prefer not to use the term “fail” as we don’t believe there is failure in startups, only testing. You only fail when you give up.When you have the courage to step out on faith and start a business of your own instead of just talking about it, you’re certainly not a...

Most Important Skill for Entrepreneurs

The most important skill any entrepreneur should have is the ability to sell.  This is directly related to being able to communicate effectively.If you can’t sell yourself, your product, or your service you’re out of business b4 you even get started. Click To...