Customer success is a crucial component of any successful business yet is often an afterthought. This is a mistake. You should consider customer success before growth and actively hiring for it while planning your technology strategy and/or new product roll-out. Read...
THE QUESTION New entrepreneurs OR those who have just founded a new company from an idea, consistently ask this question: “Where do I find customers?” WHY MOST ENTREPRENEURS ARE ASKING THIS QUESTION When you first have the idea for a business, you think you have it...
Interviewing potential customers is a major component of launching a new product/service or launching an entirely new business from an idea (a startup). Startups are all about finding customers, not building and pushing something you’ve dreamed up. It’s important that...
Have you ever become a copycat by mistake? Let’s say you have a great idea and you want to start a company from it. Great! There’s a series of steps you’ll have to go through, but the focus of this article will be on doing competitor research....
As a business owner, it is your responsibility to tell people why they should buy from you. People must know how you provide value to them and why it’s worth paying for. If that isn’t done well in both your communications, sales, and marketing efforts,...
Despite how useful your product or service is to the world, it’s not possible for EVERYONE to be your customer–unless you’re selling water (something everyone needs to survive). When many new entrepreneurs are first getting started with a fresh idea...