3 Reasons NOT to Give Your Innovation Away for Free

Value Your ProductIf your product provides value to customers, this post is meant for you so that you’ll stop undervaluing your creation (and yourself). Below are the Top 3 reasons you should not give your product away for free, particularly if you are trying to...

Practice Getting Customers

Interviewing potential customers is a major component of building a startup from an idea. Startups are all about finding customers, not building and pushing something you’ve dreamed up. It’s important that you are providing a solution to someone’s problem–a problem...

Users or Customers? Which is it?

Whether they are users or the customers, the question is: “What’s in it for me?”  Although many people won’t say that aloud, they’re thinking it anytime someone tries to sell them something. When you are communicating about your business,...

How to Get Your Customer’s Attention

The internet streets are busy.  It’s hard to get anyone’s attention unless you really have something they want or are specifically searching for.  Just imagine Times Square in New York City times a million—that’s the internet.  That’s why...

Most Important Skill for Entrepreneurs

The most important skill any entrepreneur should have is the ability to sell.  This is directly related to being able to communicate effectively.If you can’t sell yourself, your product, or your service you’re out of business b4 you even get started. Click To...