Marketing, Revenue Engine Optimization
What Is A Brand Bible? Does your company have a “Brand Bible”? Perhaps you use the term “brand guide,” but it’s the same concept. You can’t have revenue engine optimization without alignment within your marketing efforts. Branding...
Consultants, Revenue Engine Optimization
Revenue engine optimization is what TPM Focus has been doing all along. Still, we’ve always described it in simple terms –syncing marketing, sales, technology, and customer success with revenue goals (finances). Now, more people are learning the phrase...
