Brand Bible Example

Marketing, Revenue Engine Optimization

What Is A Brand Bible? Does your company have a “Brand Bible”? Perhaps you use the term “brand guide,” but it’s the same concept. You can’t have revenue engine optimization without alignment within your marketing efforts.  Branding...

Rev Your Engine

Marketing

Rev your engine—your content engine, that is.  Content engines are a critical part of effectively marketing your business as it’s a composite of the people, processes and tools you use to deliver your marketing messages in a high quality, targeted, and...

Users or Customers? Which is it?

Sales

Whether they are users or the customers, the question is: “What’s in it for me?”  Although many people won’t say that aloud, they’re thinking it anytime someone tries to sell them something. When you are communicating about your business,...